About

 

Why should you work with me?

I’ve learned from some of the best copywriters in the world. Studying multi-million dollar sales letters. Analyzing the persuasive style and structure that make them great. My pursuit of marketing excellence never stops.

Marketing intelligence complementing writing

The three pillars of marketing are message, market and media. I can help in all three areas. Your message will engage, enlighten and motivate. I can help narrow your market to target prospects who will accept your offer.

Multi-touch, multi-media marketing works. You want to generate leads. You want to convert leads into long-term customers. Offline, online, sales letters, postcards, landing pages, email sequences, and social media all play a role in success. I’ll help you create your marketing system.

My specialties are business to business (B2B) and information marketing. In particular, business opportunities and business services. I’ve worked in financial services and have over twenty years of experience investing in stocks, bonds, funds, and options. As an entrepreneur I’ve established successful real estate investment and copywriting businesses.

Accomplishments and Associations

Dan Kennedy Certified Copywriter for Info-Marketers. Specific training from the recognized authority in writing promotional and content materials related to information marketing.

 

Round logo with a large figure of the letter s and the smaller capital letters COS inside.American Writers and Artists, Inc. (AWAI) Circle of Success member. Master’s level education in direct response copywriting.

 

 

 

 

Professional Writers Alliance member with access to a network of experts and best practices in copywriting.

Image of the professional writers alliance logo

 

 

 

 

 

Round logo of the Information Marketing AssociationInformation Marketing Association (IMA) member. Professional association dedicated to the development and growth of businesses involved in selling information products and coaching.

 

History of the name Antero Consulting

Mt. Antero is the tallest peak in the southern Sawatch Range of the Rocky Mountains. It is named after Chief Antero of the Uintah band of the Ute people. The mountain boasts one of the highest concentrations of Aquamarine along with many other gemstones.

When I chose to become a master’s level copywriter, I committed to devote substantial time and financial resources to learning the craft from the industry’s leading experts. The small focus group I was assigned to was given the name Antero. In honor of this personal commitment, I decided to keep the name and build a legacy around it.

As my knowledge of copywriting grew, so did my understanding of creating top performing marketing campaigns. Rather than just writing A level copy, I want to consult with small to medium sized businesses to help them climb to the top of their markets. For this reason, I offer consulting aimed at creating comprehensive marketing systems. Thus the name Antero Consulting.

Photograph of Mt. Antero from a distance.

 

 

* The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study or preparation for such copywriting. This Certification has not been provided by any accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client’s relationship is solely with the individual copywriter.